What are Promotional Items?
Promotional products have often been overlooked when businesses develop their marketing campaigns. While some think of them only as gadgets, gizmos, novelties, trinkets or give-aways; savvy marketers realize the impact promotions have in reaching a specific target audience. This industry, which includes over 200,000 different products, is one of the most important and respected parts of the integrated marketing communications mix.
Because promotional products are tangible and useful to the recipient, they are kept long after other elements of a campaign may have been forgotten.